It’s Time to Put Our Soils First. Long-Term Global Food Production Depends on It.
The agricultural industry needs to prioritize soil health and limit dependence on synthetic chemicals.
Assume Potential Customers Don’t Know Anything About Anything
Your prospects don't know the awards you've won or the flagship clients you've served. They don't know how reliably you've solved problems in the past. They don't know what to do next. You have to spell it all out for them.