More signs that Amazon is attracting bigger search ad budgets
CPG brands, in particular, are investing more in Amazon ads, but the marketplace is still a long way from catching Google and Facebook. Please visit Search Engine Land for the full article.
‘Rich Answers’ coming to Google Assistant
Beyond improving the experience, Google appears to be trying to harmonize Assistant and mobile search results. Please visit Search Engine Land for the full article.
‘Rich Answers’ and search ads coming to Google Assistant
Beyond improving the experience, Google appears to be trying to harmonize Assistant and mobile search results. Please visit Search Engine Land for the full article.
Here’s how to use Google Tag Manager’s new Trigger Groups
This update offers a new way to manage how often, and under what circumstances, a tag will fire in GTM. Please visit Search Engine Land for the full article.
Paid social, even print tops SEM as marketing priorities for SMBs, survey finds
Paid-search ranked near the bottom of the list for 2019. Please visit Search Engine Land for the full article.
What killing rel=prev/next means for SEO
Make sure it’s clear to Google which page is your Page One – and don’t sweat the legacy code. Please visit Search Engine Land for the full article.
How to set up action extensions, Bing Ads’ newest ad extension
The call-to-action prompts support scheduling and tracking parameters. Please visit Search Engine Land for the full article.
Machine reservations: Google’s Duplex expanding to more Android, iPhone users
The technology appears to be ready for prime time as Google readies machine-based booking for categories beyond restaurants. Please visit Search Engine Land for the full article.