Bing to require LegitScript certification for addiction recovery advertisers

Drug and alcohol addiction recovery centers will have to be certified before running an ad campaign and can no longer use lead generators. Please visit Search Engine Land for the full article.

Advanced YouTube tactics: Create custom audiences to pursue, and watch that fine print

In this SMX West session, Joe Martinez shared YouTube ad tactics and advice about targeting: Be leery of default settings and avoid copy and paste campaigns. Please visit Search Engine Land for the full article.

How lucrative is local search?

A new report finds that while junior SEOs spend the most time on day-to-day SEO, senior staff need to keep their skills sharp so their agencies and businesses run successfully. Please visit Search Engine Land for the full article.

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