Here’s how to use advanced audience tactics in Google and Bing

At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign performance. Here are the big takeaways. Please visit Search Engine Land for the full article.

Marketers can now view Shopping Campaigns in Bing Ads search terms reporting

The updated reporting grid also includes an Added/Excluded keywords column. Please visit Search Engine Land for the full article.

How to Prepare for a Successful Marketing Analytics Implementation

Live Webinar: Tuesday, February 26, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article.

Using Google Search Console to manage ‘search enhancement’ validation errors and employing the API

In this wrap-up of our series on Google Search Console, get tips on the most productive uses of the GSC API. Please visit Search Engine Land for the full article.

Product card buttons pop up on desktop search

Google Shopping product panel adds for “details”, “reviews” and “stores” options. Please visit Search Engine Land for the full article.

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