Business owners can now reply to reviews on Google Maps desktop

If you primarily use a desktop computer, you’ll be happy to know that you can now reply to Google Maps reviews without opening a mobile app. Please visit Search Engine Land for the full article.

Death of the keyword: What it is (and is not) for retail

Are keywords dead, or slowly dying? Columnist Andy Taylor believes that’s up to Google as it controls keeping keyword negatives strumming. Please visit Search Engine Land for the full article.

Analyst: 8 billion voice assistants by 2023

Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels. Please visit Search Engine Land for the full article.

Analyst: 8 billion voice assistants by 2023

Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels. Please visit Search Engine Land for the full article.

Sharpen your SEO & SEM skills. See the SMX Advanced agenda!

Expert-level tactics & discussion. Brand safe. Your community. Don’t miss SMX Advanced this year. Please visit Search Engine Land for the full article.

Sharpen your SEO & SEM skills. See the SMX Advanced agenda!

Expert-level tactics & discussion. Brand safe. Your community. Don’t miss SMX Advanced this year. Please visit Search Engine Land for the full article.

SearchCap: Google Ads click share, shopping ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

SearchCap: Google Ads click share, shopping ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

For retail advertisers, Shopping ads continue to overshadow text ads

Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants’ search advertising strategies. Please visit Search Engine Land for the full article.

Google Ads bringing click share to Search campaign competitive metrics

The rollout of click share can be seen as a follow up to the position metrics Google introduced last fall as average position has become less useful. Please visit Search Engine Land for the full article.

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