Reboot your text ads with this toolkit evaluation
During SMX West, Sean Murphy and Mark Irvine offered insights and best practices on how to customize ad experiences that work best for you. Please visit Search Engine Land for the full article.
Google Search Console goes live with new consolidated view
Google made a preview of the consolidated data view live early, go check it out now. Please visit Search Engine Land for the full article.
Breaking down the new realities of local search: What we learned at SMX West
Experts at the San Jose event explored local rankings, Google Posts and dealing with competitors’ location spoofing. Please visit Search Engine Land for the full article.
No surprise: Clicks plummet when images, article info stripped from news results in SERP
Google sought to show potential ‘unintended consequences’ of new copyright rules that require fees when content is shown in search results. Please visit Search Engine Land for the full article.
Manufacturer center initiatives are a promising start for 2019 Google updates
New features give manufacturers valuable search query and competitor insights, as well as new product information to highlight in Google Shopping. Please visit Search Engine Land for the full article.
12 leading call analytics vendors profiled
Learn about the benefits of using call analytics platforms and find out which one is right for your company. Please visit Search Engine Land for the full article.
SearchCap: Google Search Console changes, hotel check-in/out data & search ad tracking
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.
Google Search Console to consolidate Search Performance reports to canonical URL
Big changes are coming to how Google reports on your data within Google Search Console. Please visit Search Engine Land for the full article.
Pixel problems: Troubleshooting your paid media tracking implementation
Here are tips to avoid tracking problems with GoogleAds and BingAds by carefully managing tags and also learn to identify solutions for some common mistakes. Please visit Search Engine Land for the full article.
Google My Business supports hotel check-in and check-out times
Google is now giving hotels a way to communicate even more about their properties to customers. Please visit Search Engine Land for the full article.