Mueller previews Google image search changes, old Search Console sunsetting at NYC meetup.
Here are the highlights from a Google webmaster event that happened in the Google NYC office last night. Please visit Search Engine Land for the full article.
How to keep your SEO team (and yourself) relevant
Ongoing education, conferences and case study discussions not only help clients but also your own career growth. Please visit Search Engine Land for the full article.
Fighting brand fatigue through A/B testing
Here’s how an e-commerce business tested different ad copy and images on Facebook to lower their CPA by 70 percent over three months. Please visit Search Engine Land for the full article.
4 building blocks to help your brand’s SEO strategy succeed
Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program. Please visit Search Engine Land for the full article.
SearchCap: Google Ads management, search click data & new writers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.
Data: Google organic search CTRs decline on desktop, see big drop on phones
Mobile organic clicks on declined roughly 10 points between 2016 and 2018. Please visit Search Engine Land for the full article.