EU copyright directive nearing final form as Google tests stripped-down news SERPs
Once the language is finalized, each member state will need to ratify the directive. Please visit Search Engine Land for the full article.
SearchCap: Google Gmail ads, DuckDuckGp Apple Maps & Amazon ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.
Amazon Sponsored Products ads now support dynamic bidding, bid adjustments
Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement. Please visit Search Engine Land for the full article.
DuckDuckGo map and address searches now powered by Apple Maps
The company had been using OpenStreetMap. Please visit Search Engine Land for the full article.
A quick and dirty guide to winning with Gmail ads
In comparison with other ad placements, Gmail ads are less competitive and can help build brand awareness from within a potential customer’s inbox. Please visit Search Engine Land for the full article.