SearchCap: Google 404s, conversion optimization & surveys
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.
Machine vs. man: What really matters for SEO success
Changes to the core concepts of quality and authority over the past year have altered the course of SEO forever, with Google both improving algorithms and increasingly relying on human “quality raters.” Please visit Search Engine Land for ...
Help us anonymously benchmark marketing operations and technology salaries
Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary Survey. Please visit Search Engine Land for the full article.
Learn how one startup doubled CPL and saved money
In this case study, a focus on keywords and cleaning up data to better understand CRO led to a 55 percent decrease in purchase CPA and larger deal size leads. Please visit Search Engine Land for the full article.