Paid search trends to watch for the 2018 holiday shopping season
Shopping, local searches and audience optimizations are three of the biggest considerations to keep in mind. Please visit Search Engine Land for the full article.
Drive more holiday sales with promotions on Shopping Actions
People crave deals and promotions when shopping for their loved ones over the holidays. In fact, according to the National Retail Federation, one-third of shoppers said that all of their holiday weekend purchases were driven specifically by promotions ...
SearchCap: Google Black Friday ads, Google Shopping auctions & PLAs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.
State of the Google Shopping auction heading into the 2018 holiday season
The paid search results of the upcoming holiday season will be heavily dependent on Google Shopping performance for many retailers. But how will Google Express factor into it? Please visit Search Engine Land for the full article.
Product listing ads, digital co-op and the $13 billion opportunity
By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it matters. Please visit Search Engine Land for the full article.
A closer look at Bing’s box and whisker plots to analyze CPC data
The box and whisker visualization offers a view of both the mean and median along with four quartiles to identify statistical outliers. This is part two of a three-part series about Bing’s data distribution tools. Please visit Search Engine Land...
Google Ads showing Black Friday click, impression share trends in Overviews
Throughout the week, advertisers will be able to see how their campaigns are trending over last year. Please visit Search Engine Land for the full article.
SearchCap: Google hotel packs, impression share target & user comments in search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.
Cast your vote: Let’s give ‘exact match’ real meaning with a new name
We’re holding a totally unauthorized vote to rename exact match. Cast your best ideas! Please visit Search Engine Land for the full article.
Send your team to SMX West to amplify learning and savings!
The more you send, the more you save – lock in team rates now! Please visit Search Engine Land for the full article.