The Importance of Humanizing Your Brand and How to Do it

You can build deeper connections with your customers across all marketing activities by humanizing your brand.

The Impact of Adding a Personal Touch

Reputation is important for any business, and especially so when selling through an online platform only.

This Sold-Out Viral Accessory Was Designed By a Restaurant Chain. Now It’s Being Listed for Hundreds of Dollars on eBay.

Panera released a baguette-shaped purse earlier this month, and it's taken the internet by storm.

What Does ChatGPT Really Mean For Businesses?

With the ability to understand and respond to various prompts, ChatGPT has revolutionized how businesses interact with their customers and automate internal processes.

How to Build a Competitive Brand That Gives Your Startup an Edge

Your brand as a founder and as a startup both matter, especially in the early days. Here's how to create a credible and reliable brand that will make gaining customers — and investors — a little easier.

India Needs The Right BOP Attention: A Case For The Bottom Of The Pyramid

The bottom-of-pyramid approach reframes poverty as an economic opportunity rather than a challenge, in sharp contrast to the conventional aid-based model of socio-economic upliftment.

These Are the Biggest Takeaways from 2022. What Does 2023 Have in Store for the Customer Experience?

As Henry Ford once said, "It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages."

Sony Collaborates with Astar Network for Web3 incubation Program

Startups accepted into the program would be split into 10 to 15 cohorts, and learning sessions would be provided by global venture capital firms such as Dragonfly, Fenbushi Capital and Alchemy Venture.

Fans Experience a New Level Of Transparency And Accessibility In Music Ownership With This Platform

LGND Music is a platform that is open to artists and fans from all music genres from around the world

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