Empathy Is the Key to Improving Customer Experience — and Closing More Sales

Understanding the feelings, thoughts and experiences of another person is what empathy is all about — and the best CX programs use empathy to build better experiences for their customers. Here are three tips to get you started.

Why R&D Can Be Every Startup’s Not-so-secret Formula To Long-term Success

While R&D leads to growth and lack of it hurts innovation, many companies skip past it and hit the markets in order to build revenue faster

Changing Market Dynamics

Nissan Joseph, CEO, Metro Brands

Here’s How Drone Services Are Giving Wings To Farmers

Drones can improve agriculture standards in the country by assisting farmers in different activities and better data management

“We Got Funded!” Dubai-Based Fintech Startup Klaim Raises US$30 Million In Seed Investment Round To Offer Working Capital To More Medical Providers Across The UAE

With hopes to scale Klaim's services across the UAE, while also introducing newer features, the enterprise is also looking to move into the B2C market.

Business Basics: Here’s Why You Need To Build A Strong Culture Within Your Organization

A good work culture recognizes employees' need to be valued, to belong, and to be heard, regardless of their position or background.

How to Increase Your Sales by Analyzing Your Marketing Funnel

Understand how your marketing funnel works so you can make changes that will lead to more sales and improved results.

Weak (or Nonexistent) Cybersecurity Is Taking a Massive Toll on Small Businesses. Here’s How to Protect Yours.

Every small business must face digital dangers head-on, creating and implementing an effective cybersecurity plan.

Want to Create a Culture of Innovation? Ask These 3 Essential Questions.

Innovation comes from experimentation. Experimentation leads to failure. Embracing failure is the path to building great products and enterprise value.

3 Timeless Elements of Storytelling That Will Grow Your Business

Stories aren't just for kids, they're how our brains remember and communicate information effectively — but if you want to tell effective stories that help your business grow, they need these three key elements.

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