‘Google Guarantee’ local listings appearing in Google Home results
The Google Guarantee has been associated with Local Services ads, but the two programs are technically distinct. Please visit Search Engine Land for the full article.
How to conduct a content migration audit
Here’s how to determine exactly what content needs to be migrated and what can be safely retired with little to no impact. Please visit Search Engine Land for the full article.
How to conduct a content migration audit
Here’s how to determine exactly what content needs to be migrated and what can be safely retired with little to no impact. Please visit Search Engine Land for the full article.
What the numbers tell us about the current voice search opportunity
Since we can’t segment voice from typed interactions in performance reports easily, it’s helpful optimization for voice search overlaps with traditional search. Please visit Search Engine Land for the full article.
Google Ads API v1_1 out: Update client libraries for new features
The latest version incorporates new features for ads, conversions, reporting as well as Hotel Ads, App campaigns and more. Please visit Search Engine Land for the full article.
Google brings search to podcasts through automatic transcription
Better enunciate, your Google Podcasts visibility may depend on it. Please visit Search Engine Land for the full article.
All Google Ads attribution reports will soon include cross-device conversion data
Make note, the change takes effect May 1. Please visit Search Engine Land for the full article.
Why SEOs should get to know Karen Spärck Jones, originator of search engine algorithms
Let Jones’ tf*idf be your guide. It underpins nearly all modern sophisticated search engine algorithms. Please visit Search Engine Land for the full article.