A new customer experience, how AI is changing marketing

Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty. Please visit Search Engine Land for the full article.

SearchCap: Google AMP URLs, Ads exact match changes & web.dev portal

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

With so many choices, which SEO tool is right for you?

MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” compares 17 vendors to help you decide. Please visit Search Engine Land for the full article.

Google opens developer preview of AMP URLs showing publisher domain names

Here is how to see Google’s fix for AMP URLs from Google search when you click on an AMP result. Please visit Search Engine Land for the full article.

With the Google’s exact match change rolled out, here’s what advertisers are seeing

What’s the impact so far? Are advertisers rethinking campaign structure and management? Please visit Search Engine Land for the full article.

With the Google’s exact match change rolled out, here’s what advertisers are seeing

What’s the impact so far? Are advertisers rethinking campaign structure and management? Please visit Search Engine Land for the full article.

Google launches portal to help developers build modern web sites

A new Google tool at web.dev measures your performance, progressive web app, best practices, accessibility and SEO. Please visit Search Engine Land for the full article.

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