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‘Control, Surveillance and Manipulation’: How TikTok’s Office Surveillance Could Backfire and Cost The Company Billions

HomeBusiness‘Control, Surveillance and Manipulation’: How TikTok’s Office Surveillance Could Backfire and Cost The Company Billions
  • By admin
  • September 29, 2023
  • Business , marketing
  • Business News
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Recently, TikTok made headlines for the wrong reasons — introducing a badge monitoring app called MyRTO, aimed at enforcing its office attendance policy as part of a top-down return-to-office mandate. While many companies are recalibrating post-pandemic work expectations, TikTok’s approach not only raises serious ethical issues but also amplifies broader concerns about its surveillance culture.

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