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High-End Guitar Sales Continue to Thrive Post-Pandemic. Inside Gretsch Guitars’ Strategy to Connect With Customers’ Musical Identity.

HomeBusinessHigh-End Guitar Sales Continue to Thrive Post-Pandemic. Inside Gretsch Guitars’ Strategy to Connect With Customers’ Musical Identity.
  • By admin
  • October 13, 2023
  • Business , marketing
  • Growing a Business
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Jason Barnes, VP of Gretsch Guitars, explains how the company is sustaining sales growth through emotional connections and its Fender Play app.

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