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India Needs The Right BOP Attention: A Case For The Bottom Of The Pyramid

HomeBusinessIndia Needs The Right BOP Attention: A Case For The Bottom Of The Pyramid
  • By admin
  • February 17, 2023
  • Business , marketing
  • Growth Strategies
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The bottom-of-pyramid approach reframes poverty as an economic opportunity rather than a challenge, in sharp contrast to the conventional aid-based model of socio-economic upliftment.

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