Google is right; click-through and conversion rates kinda don’t matter

Say what? Turns out you may be focusing on the wrong things if you’re fixated on click-through and conversion rates. Here are a number of reasons why. Please visit Search Engine Land for the full article.

Google admits it’s using very limited personalization in search results

Outside of a searcher’s location or immediate context from a prior search, Google doesn’t personalize the search results. Please visit Search Engine Land for the full article.

Google tests sub-images in search result snippets for sitelinks

SEOs and webmasters may want to look into how to optimize for images that Google may use for sitelinks in mobile search with this new test. Please visit Search Engine Land for the full article.

Keyword research strategies in a close-variant world

Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a successful keyword research strategy in a close-variant world. Please visit Search Engine Land for the full article...

Keyword research strategies in a close-variant world

Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a successful keyword research strategy in a close-variant world. Please visit Search Engine Land for the full article...

SearchCap: Shoppable Image ads debut at Google, GMB testing new feature, building citations & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer’s Guide

Learn everything you need to know about enterprise customer data platforms. Please visit Search Engine Land for the full article.

New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer’s Guide

Learn everything you need to know about enterprise customer data platforms. Please visit Search Engine Land for the full article.

How the hospitality industry should approach online reviews and citations

Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in the hospitality sector. Please visit Search Engine Land for the full article.

How the hospitality industry should approach online reviews and citations

Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in the hospitality sector. Please visit Search Engine Land for the full article.

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