Back to Basics: A beginners guide to voice search and digital assistants in 2019
Here’s a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice search. Please visit Search Engine Land for the full article.
SMX Overtime: Enterprise SEOs explain tactical approaches for large implementations
Senior Director of SEO at Apartments.com offers advice about managing taxonomy changes, keyword research, event tracking and the importance of industry collaboration. Please visit Search Engine Land for the full article.
Where Google got more inventory to show Responsive Search Ads ads may surprise you
RSAs use machine learning to match the best ad variation with each search using data from ad performance segmented by query. To get this data, you need to delve into the scripts and Ads API reports. Please visit Search Engine Land for the full article...
Let’s clear things up: Google’s ‘Florida 2’ algorithm update is not related to original Florida update
Here is why some folks are calling this the Florida 2 update but don’t let the name confuse you. Please visit Search Engine Land for the full article.
Google took down 2.3 billion bad ads, 1 million ad accounts in 2018
The number of removed ads was down, but banned advertiser accounts nearly doubled from 2017. Please visit Search Engine Land for the full article.
Google launching Policy manager in Google Ads
Coming in April, Policy manager will be the central spot to manage policy violations. Please visit Search Engine Land for the full article.