Advertisers shifting budget from search to Amazon
A recent survey of advertisers suggests that many are spending more on Amazon at the expense of traditional search. Please visit Search Engine Land for the full article.
80% of Amazon advertisers plan to increase budgets in 2019
Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year. Please visit Search Engine Land for the full article.
Drive better results: An insider’s look at the latest Google Ads innovations
With the busy holiday season ahead, we're investing in new ways to help you work smarter and exceed your omnichannel goals. Check out the innovations we unveiled today at SMX East.Easier ways to manage your messagesIt’s no surprise that messaging has b...
How to get links to your site: Create content that people want to link to
At SMX East Alli Brenner, Lisa Barone and Paddy Moogan talked about how to make content that attracts links. Please visit Search Engine Land for the full article.
Google Ads announces new click-to-message ad features and store visits updates
The features, aimed at helping advertisers “work smarter and exceed your omnichannel goals,” were announced at SMX East. Please visit Search Engine Land for the full article.
Google Lens feature now within Google Image Search results
Searchers can use Google Lens directly within Google Image search on mobile for some images. Please visit Search Engine Land for the full article.
Ready or not, Google’s mobile-first indexing is here
No mobile-friendly site? You’re missing a huge and growing opportunity. Please visit Search Engine Land for the full article.
SearchCap: SMX East session recap, Google privacy control updates, Microsoft AI
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.
Why aligning marketing with your customer journey matters
The session offered a sophisticated blueprint to calibrate marketing, sales and content for different personas at each stage of the buyer journey. Please visit Search Engine Land for the full article.
SMX East session recap: Aligning marketing with your customer journey
The session offered a sophisticated blueprint to calibrate marketing, sales and content for different personas at each stage of the buyer journey. Please visit Search Engine Land for the full article.