Why Google Cache lies to you and what to do about it (if anything)

You shouldn’t panic if you see weirdness in the Google Cache. Still, it’s worth investigating in case an odd display is a sign of a bigger problem. Please visit Search Engine Land for the full article.

SearchCap: Google Discover ads, YouTube engagement metric & PPC tools

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30

Google says the new attribution will better reflect the role of video in the customer journey, but it also changes the way advertisers are charged for views. Please visit Search Engine Land for the full article.

Do you still need a PPC tool with the new Google Ads?

Four ways a great PPC tool can turn you into a PPC rockstar Please visit Search Engine Land for the full article.

Native ad test in Google Discover feeds gets a new look

The ads reflect the new design of Google Discover, previously known as Google Feed. Please visit Search Engine Land for the full article.

SearchCap: DuckDuckGo growth, Voice search and Salesforce tools

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

Loose match types, bid-caching, and getting what you pay for in digital marketing

When a lack of advertiser control — whatever the platform’s motives — results in unintended purchases, trust inevitably erodes. Please visit Search Engine Land for the full article.

Google and Salesforce integration: Bringing customers and brands closer together

Live Webinar: Tuesday, October 23, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article.

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